This policy explains how nfl-bets.com (“Gridline”, “we”, “us”) collects, uses and protects personal data when you visit this website. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who is the data controller
The data controller for nfl-bets.com is the editorial organisation operating the site.
What personal data we collect
When you simply read articles on nfl-bets.com, we collect a limited set of technical information automatically through your browser. This includes your IP address (often truncated by our analytics tooling), the type of browser and device you are using, the pages you visit, the approximate time spent on each page, the referring site and your general geographic region. We do not require you to create an account in order to read content.
nfl-bets.com does not operate a contact form, comment system or user-account system, and does not collect names, email addresses or other contact details from readers.
Why we process your data
We process technical and analytical data to operate the site reliably, to understand which articles readers find useful, to detect and prevent abuse and to improve editorial quality. The lawful basis for this processing is our legitimate interest in running a functional and improving editorial product, balanced against your rights and reasonable expectations as a reader.
Where we process data on the basis of consent — for example, where non-essential analytics or third-party cookies are used — that consent is requested through the cookie banner and may be withdrawn at any time.
Cookies and similar technologies
nfl-bets.com uses a small number of cookies and equivalent storage technologies. A short description of each category, and the choices available to you, is given in the separate cookie policy. You can manage cookie preferences through your browser settings and, where applicable, through the on-site preference panel.
Analytics
We use privacy-respecting web analytics to understand aggregate reader behaviour. Where the analytics provider sets cookies or processes data that could identify an individual, we configure the tooling to anonymise IP addresses where the provider supports this and to limit the retention of identifying information to what is necessary.
Third parties and data sharing
We do not sell personal data. Personal data may be processed on our behalf by service providers acting as data processors — for example, hosting providers, content delivery networks, security services and analytics platforms. Any such provider operates under written terms requiring them to process data only on our instructions and to keep it secure.
We do not transfer personal data outside the United Kingdom or European Economic Area unless an adequacy decision, standard contractual clauses or another approved safeguard is in place.
How long we keep your data
Server logs and analytics data are retained for the period necessary to operate the site securely and to derive aggregate insights, after which they are deleted or anonymised.
Your rights
Under UK data protection law you have the right to request access to the personal data we hold about you, to ask for inaccurate data to be corrected, to ask for data to be erased in certain circumstances, to object to or restrict processing, to withdraw consent where consent is the lawful basis, and to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
To exercise any of these rights, you may also lodge a complaint directly with the Information Commissioner’s Office at ico.org.uk.
Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. No method of transmission over the internet is fully secure, however, and we cannot guarantee absolute security.
Changes to this policy
This policy may be updated to reflect changes in law, in our processing activities or in the tooling used on the site. The current version is identified by the last-reviewed date below; significant changes will be flagged on the site for a reasonable period.
Last reviewed: 15 October 2026
